Social media for small businesses has become a must-use tool. Given that the success rate of a business is determined how much public interest it generates and maintains, social media is business driver. Social media is a marketing and brand-building superpower primarily because it is home to a 3.5 billion-strong users’ who browse through social media platforms few to several times in a day. So while a jazzy advertisement hoarding of your business brand may grab 500 eyeballs daily, the equation changes drastically on social media. You will get 50,000 views at once. That’s how far-reaching social media is.