Instagram is no longer just another marketing option for small businesses. It has become a choice – an inevitable one. In recent years, Instagram has smartly and steadily overtaken social networking, contemporaries, Facebook, and Twitter to become the most powerful online marketing tool. This holds true for companies of all shapes and sizes for small and medium-sized enterprises (SMEs) in particular. The rise of Instagram has proven to become a statement in the marketing world.
Let us give you a rundown of the reasons which have made Instagram emerge as the current hot favorite marketing strategy driver for SMEs all over the world:
Audience, Audience, Audience
More and more people around the world are using Instagram. Popular statistics show the Instagram’s user’s pool is surging rather rapidly. With more than 500 million active monthly users and more than 3 billion likes every day. It is evident that Instagram is a goldmine for businesses that want to secure leads, grow visibility, stimulate brand awareness, and increase sales.
Contacts Become Leads
SMEs love and appreciate the fact that Instagram provides a seamless business-to-user experience. What’s more, once small businesses start to get traction and followers, they can click on their profiles and send direct messages to initiate communication. They can then convert followers into business leads. The process is straightforward. It is also one of the reasons why SMEs are so proactive about using Instagram for business marketing.
Great Content Possibilities
Instagram has amassed a vast fan-following amongst the SMEs-community. Mostly because visuals are a powerful tool to capture attention. Resultantly, businesses get the freedom to maneuver their marketing based on different kinds of content. In addition to uploading posts about the latest offers, discounts, and promotions, SMEs use social media to upload content such as behind-the-scenes photos and videos. Such material is known to increase user engagement and generate positive brand recall.
Creativity Reigns Supreme
The expansive scope supports Instagram’s rising star status on the social media skyline for creativity it provides. Because Instagram is a photo-sharing app, SME’s marketing teams get liberally creative when they engage in brainstorming and creating innovative content to post on Instagram. As a result, brands – big and small – don’t shy away from pushing the creativity envelope when developing posts.
Instagram is the New Word-of-Mouth
Saving the best for the last, the main reason why Instagram plays the starring role in social media marketing today is that it has rewritten the rules of online consumerism. The tag and hashtag culture of Instagram has become a more aggressive form of word-of-mouth marketing. An innovative and simple hashtag allows SMEs to widen their reach. The latest post about their services, offers or promotions offered becomes visible to an expansive bracket of users on the platform, thereby generating more traffic towards that post/page.
All reasons listed and explained, there is no doubt that the rise of Instagram has given a massive makeover to the social media marketing paradigm. And the potential in terms of reach, retention, and results are endless.
This blog is written by our secret guest blogger! Stay tuned to read more of our blogger’s work.