United Arab Emirates: Making Dreams Come True Since 1971

uae nationals vector with flags

When it comes to marketing, content is key. Giving the right information to the right audience in the right form is an effective strategy to stand out from the competition.
The Internet is home to an abundance of content created daily, so businesses have to work hard to grab their target market’s attention. With so many websites/blogs/social media accounts competing for a slice of the readership/viewership pie, marketers need to strategize well

Rise of Instagram as a marketing platform for SMEs

Instgram cover image with instagram logo on table top

Instagram is no longer just another marketing option for small businesses. It has become a choice – an inevitable one. In recent years, Instagram has smartly and steadily overtaken social networking, contemporaries Facebook, and Twitter to become the most powerful online marketing tool. This holds true for companies of all shapes and sizes for small and medium-sized enterprises (SMEs) in particular. The rise of Instagram has proven to become a statement in the marketing world.

Let us give you a rundown of the reasons which have made Instagram emerge as the current hot favorite marketing strategy driver for SMEs all over the world

A millennial’s guide to founding a media agency

learning and self growth

Let’s be honest; I’m young to be a co-founder. And if you’re going to ask me how I did it, I don’t know.
There are several things I’ve learned in this short period, though. From brainstorming to getting our first-ever office space, it’s been a rollercoaster ride.
Since everything is so new to me, I’m taking all the experiences (both good and bad) as a life lesson. I feel taking things as a lesson has always helped me improve and move forward quickly.

8 Challenges Marketing Agencies Face

Marketing has become more comprehensive and personalized than ever.  Without marketing, it is difficult to imagine what our world would look like. We watch ads, posters, newsletters, and e-mail campaigns everywhere trying to sell different products or services.