Is Bad Grammar And The Internet Killing Your Brand?

For any website or marketing material, the content would be the most significant element. So, of course, you’d want it to be as simple and straightforward as possible, and not have to think about viewers attempting to decipher cryptic messages behind bad color decisions and chaotic fonts.
That’s why font selection and typography considerations are essential. You can significantly reduce confusion by selecting suitable font faces and assigning hierarchy where necessary.

Why is choosing the right font/typography important?

Fonts with magnifying glass vector

For any website or marketing material, the content would be the most significant element. So, of course, you’d want it to be as simple and straightforward as possible, and not have to think about viewers attempting to decipher cryptic messages behind bad color decisions and chaotic fonts.
That’s why font selection and typography considerations are essential. You can significantly reduce confusion by selecting suitable font faces and assigning hierarchy where necessary.