The digital marketing template is very transient; it keeps changing. With the rapid pace at which digital marketing practices are evolving. It has become imperative for digital marketers to be on top of their game. We are well into 2020, and there is a swarm of digital marketing trends around us. How do you keep up with the must-haves? Fret not; this blog post resolves that problem to the T. Here’s a rundown of the essential tips and tricks every digital marketer should know and practice this year.
Content-Centric Customer Education
In the digital age, content is king. Content continues as the lynchpin of all kinds of digital marketing in 2020. 70 percent of B2B marketers use content marketing as their central strategy. Which makes it evident that good content is going to stay fashionable for years to come. Digital marketing surveys and studies in 2019 have indicated that content-based customer education is the best way to grow. Therefore, one of the foremost tips and tricks digital marketers should use involves making sure that they use the right types of content.
Another one of the digital marketing tips and tricks that is a gem is message personalization. To keep your target audience interested and invested in businesses, the messaging strategy must be flexible and personalized regularly. Today’s customers get bored quickly and easily. So, to stand out, digital marketers need to ensure that they create and publish content that the target audience would want on different social channels. Remember, one of the keys to achieving success is to cater to the netizens by delivering and developing what they need.
One of the trending tips and tricks that digital marketers must know and use is to invest in original research actively. Of course, the apparent shortcut is to look up at market research done by other marketing companies. And then later invent your digital marketing strategy accordingly. But market pundits argue that organizing and producing original market researches enables marketers to explore unexplored marketing angles.
What’s more, if a digital marketing company’s original research has weight, it could be picked by other high-profile research publications. This can win your company’s website, umpteen backlinks. In other words, having your research data that is highly sharable is a win-win for digital marketers.
It is a fact that no amount of emphasis is enough when it comes to underlining the importance of video content enjoys in the digital age. Video content is one of the trending formats to publish content online. With more than 90 percent of social media users preferring to watch videos than read blogs and articles, it is evidential that one of the top tricks of the trade for digital marketers is to produce video-based content – be it for testimonials, interviews, surveys, behind-the-scenes, etc. What’s more, even live-streaming is a format that is getting increasingly popular.
The above-mentioned digital marketing tips and tricks are essential in the repertoire of every digital marketer. Our digital marketing agency – Media Mavericks – is a full-blown agency that provides wholesome digital solutions to match the online marketing needs of clients from all industries. If you are looking to paint the online universe red with your business and brand, you have the perfect digital marketing partner in us. Call/email us today!