Top 10 Social Media Trends of 2020 Marketers and Businesses Must Know About – Part 1
January 26, 2020
If you want to make your business a success story this year then you have to know the top 10 trending social media marketing trends that are poised to make headlines this year. While communication technology continues to outdo itself with each passing day, the same holds true for the competition that is reaching new heights as the online universe welcomes new players daily. Also, newer platforms are coming into play and vying for users’ attention. So how do you make your business stand out and gain the most eyes and ears on social media? Here’s a two-part blog that gives you insights about the top 10 social media trends that are going to empower marketers, businesses, and brands.
Trend # 1: Building Connections and Not Just Connections
The audience is the bifocal aspect of every social media marketing effort. In 2020, marketers and businesses have to be innovative when it comes to brand-messaging. Understand that by simply putting out your product or service in the flashiest manner on social media no longer impresses customers. Nowadays, customers want to invest their time and money in brands that make them feel seen, heard, and valued. As a result, brands must create content that resonates with the audience. That’s the first step to connection-building with customers. Industry experts have explained that people are increasingly becoming attracted to brands that exude the “community vibe.”
Trend # 2: Influencers and Authenticity
Influencer marketing is a trend that is maturing fast in the realm of social media marketing. Marketers, businesses and brands must realize that when they bring influencers on board, they should have some degree of relevance in the overall marketing strategy. Therefore, brands must vet the influencers, and provide them with an outline of the brand’s goals, and what it expects from them. An orientation process is a must. Primarily because social media users are smart, they can identify forced-influencer relationships. Authenticity is key. Whether you are an established big-sized firm or a small-sized startup, you need to find influencers who are aligned with your brand and can organically generate leads.
Trend # 3: Platform Diversity
Thrusting all of your social media advertising on a single social media platform is an en passé. Nowadays, diversity is the obvious secret sauce that can give businesses and brands a distinct flavor. Market experts reason that Facebook, LinkedIn, and Twitter are no longer the first favorites they used to be. With newer social media platforms mushrooming online, users are equally enticed by smaller networks – TikTok, Quora, Snapchat, Reddit, etc. The new social networks are expected to experience higher usage and trending because they are not as pricey as their established competitors. Another upside to social media advertising on platforms like TikTok and Reddit is that the outreach is much more organic and expansive, and the ROI is great too!
Trend # 4: Innovation in Social Analytics
Vanity metrics are a thing of the past. The new cardinal rule of social media marketing is that businesses have to make use of social analytics tools to determine how far or close brands have come to realize their goals and targets on social media platforms. As social media marketing spends increase, the use of high-quality social analytics programs and tools will also intensify. Marketers are poised to utilize marketing measurement tools to derive various kinds of marketing data to understand the quantifying outcomes of their efforts. Moreover, with the advances that are happening in Machine Learning, marketers’ data-related infrastructural investments and expectations are going to soar.
Trend # 5: Employee Advocacy
Brand testimonials from employees are one of the most potent social media marketing trends that are likely to dominate in 2020. Online marketing pundits have observed that employees have the potential to generate a lot of content and that is why their value should not be undermined in 2020. When company employees post content about their company’s products and services on their social media handles, it is bound to woo customers. Social media marketing experts opine that employee-generated content is a powerful tool that can build customers’ trust and loyalty towards a brand. Therefore, companies should use employee advocacy to the fullest.
Watch out for the second part of this blog to know about the remaining top 5 social media marketing trends that are going to make the most noise and difference for marketers, businesses, and brands in 2020.
In the meantime, if you find that your business is falling short in achieving its social media marketing potential, reach out to the Media Mavericks, Dubai, and let us take care of your social media marketing needs, and blow up your brand in all the right places online!