How do you want your current and potential customers to know the key details of your company and how important you can be to them? How do you want them to know about your accomplishments, history and success story? It’s easy! A well designed and updated company profile. The importance of having a company profile is best explained by calling it the face of your company.
The company profile speaks to your targeted audience, investors, service providers, business partners and job applicants, thus making it extremely vital for a successful business. Your corporate profile should be available on online professional platforms such as LinkedIn, recruitment portals, your website as well as have printed brochures to hand out.
A good company profile goes beyond stating facts about the company. Well – written profiles also talk about work culture, values and goals of the business and the character of the organization.
A business profile must include the company’s general information.
- The year the company was established
- How the company was formed
- Where it is headquartered
- The products and services it offers
- Target customers
- Unique strengths/Unique selling point
- Values it is committed to
- Existing clientele
If a company has been around for a long time, a brief discussion of the awards it has received, its accomplishments, or the results it has achieved will help to establish a solid case for the quality and suitability of the organization for business engagement.
Lastly add the contact details as well as location maps so that you can be easily reached to by prospective contacts.
Aside from the content, the design is also an integral factor in creating a great company profile. Use high quality images that are unique and licensed so you can reduce the risk of using the same picture as your competitor. Decide on a color scheme as well as a design layout to make your profile more consistent and aesthetically pleasing.
To conclude, remember to keep your company profile straightforward, reader friendly, and well updated. Make sure you pay attention to minute details and have all the right information down.
Now that you know the importance of having a strong company profile, do you think your company profiles lacks the pizzazz? Get in touch with us to revamp your profile that will help you reach your maximum capability.