Content Marketing Service
When you are looking to build an organic relationship with your target audience using inbound marketing, the best strategy to adopt is effective content marketing.
It is not just cost-effective but is also an analytics-driven strategy.
At Media Mavericks, we customize every content marketing strategy from scratch, backed with research and analytics. Marketing, as we know, is incomplete without the creation of compelling content. Thus, each asset should serve a specific purpose within the broader content marketing campaigns.
Why Content Marketing?
We assign a dedicated content strategist and a project manager to your account who will strategize and develop content and campaigns.
They will also track and adjust tactics as needed so that you can capitalize on the available business opportunities.
With expert content marketers, brand strategists, and digital expertise, we leverage your business to excellence.
72% of marketers say content marketing increases engagement. (Hubspot).
On average, long-form blog posts generate nine times more leads than short-form posts. (Curata).
Nine out of 10 B2B product or service buyers say that online content has had a moderate to a significant impact on their purchasing decisions. (Lenati).
93% of B2B marketers use content in their marketing strategies.
Lead generation, sales, and lead nurturing are the top three organizational objectives for content marketing, at 85%, 84%, and 78%, respectively. (Content Marketing Institute/MarketingProfs)
Approximately 28% of marketers say they have reduced their digital advertising budgets in order to produce more content assets.
Compounding blog posts generate 38% of all blog traffic.
We understand that the competitive digital landscape requires customized strategies; that’s why we create content that is relevant and is calibrated to align with the evolving search engine demands.
To strengthen your content marketing strategy, our dedicated Media Mavericks consultants will tap into SEO, SEM, analytics, audit tools, and UX. This will enable you to identify all the brand’s strong points and weaknesses, including that of your competitors.
With a power-house team at your disposal, you are just a click away from reaching your target audience.
Its a number game and numbers don’t lie.
If your content is performing well, don’t sit back, believe that it can be upgraded. And if it is subpar, then it must be optimized to target more customers.
Real-time metrics are cycled by us directly into the content creation process to ensure that all your assets are aligned directly with your company goals. This means that you can influence your customers by speaking their language and relating to them and outranking competitors.
Our experts are trained with Google Analytics and Webmasters tools to ensure that they give you high-ranking content.
Email marketing relies majorly on content; the right content can help in achieving great results.
This relationship is the foundation of marketing strategies at Media Mavericks.
Along with content creation, we also target your primary and secondary audiences by efficiently managing your email campaigns. This includes identifying the target audience, lead nurturing and lead generation, email optimization, newsletter list generation, and asset designing. Email marketing is considered as one of the most effective marketing strategies, and we make sure to derive value out of every subject line, promoting Call to Action.
SEO Content Writing Services
The goal of all digital content writing is to ensure that the searcher can view your content as the topmost, which is relevant and informative.
Search engine algorithm is updated regularly and is engineered explicitly towards machine learning and artificial intelligence. There are no short-cuts to writing compelling, yet SEO friendly blogs, landing pages, and other assets. It is crucial that Search Engine Optimization is done for every webpage that is published.
Writers at Media Mavericks combine the various aspects of marketing, journalism, analytics, and creative writing to develop compelling content that is beneficial to the audience and is also ranked high on search engines.
Remember, to position your brand on top of SERPs, you need search engine optimized content, which we will provide to you.
What Is High-Quality Content?
High-quality content is not just developing SEO content; there are several vital hallmarks that make an asset ‘high-quality.’
We consider several factors to quality an asset as high-quality, which includes making brand-centric content, targeting it to an influential audience, and creating content that resonates with customers.
High-quality content also means:
Optimized copy paired with vibrant visuals.
Appropriate linking strategy.
Topical and relevant, adding to industry conversations.
Logical, actionable takeaways.
Being search-friendly as well as human-focused, algorithmic changes are integrated by experts into your content marketing strategy so that the assets continue to rank high in search engines, long after it is published.
Such an approach is needed to produce increased traffic to your site and increase brand visibility with stronger customer connections.
Content Marketing Assets
There are a number of ways to design your content marketing strategy, which is explored by means of conversation between you and your Media Mavericks team.
A successful content marketing strategy requires diverse and multidimensional assets that provide the target audience with a steady stream of information. Rest assured that all our strategies are customized based on your needs; there is no one size fits all!
Some of the critical content marketing assets from which all brands can benefit include:
Launching of these and other content assets and to ensure they serve your goals, we research your buyer’s persona, conduct site audits, and supervise competitor analyses.
All these findings are then packaged into deliverables which outline our recommendations regarding target audience, the right assets to use, and the correct time to publish them and measure the impact it creates.
It is vital to remember that every piece of content created is not just a marketing asset; instead, it is a business asset.
Engaging the Audience with Social Media
Content creation invariably leads to distribution within social media channels. The real value of high-quality content is minimized when it lives only on your website or YouTube channel. It is thus advisable to incorporate an effective social media marketing program within your content strategy so that it helps to strengthen your search engine rankings and amplify your brand identity.
Pew Research indicates that 68% of adult Americans use Facebook, while 73% use YouTube.
2.958 billion people access social media on mobile platforms. That’s a penetration rate of about 39%.
This indicates the critical role of social media platforms in a content marketing strategy. The integration of social media and content is the key to achieving success.
77% of Twitter users feel more positive about a brand when their Tweet has been replied to.
94% of B2B marketers on social media use LinkedIn to publish content.
60% of users (that’s 600+ million people) seek out and discover new products on Instagram.
With social media platforms, you will be able to run well-conceptualized campaigns wherein your high-quality content will be utilized to its fullest. It also enables direct engagement with your target audience, competitor brands, and collaborations, which help to achieve business goals.
Two of the fundamental tenets of a successful content marketing strategy are metrics-tracking and analytics- reporting.
Your dedicated strategist will compile and measure all the elements of your content and site performance metrics so that you and company stakeholders have an understanding and insight into your digital campaigns.
Based on this data, the strategy can be changed accordingly. By having a complete awareness of your content marketing campaign, your strategist will implement updated tactics and methods that will keep your strategy always optimized.
The marketing and sales department must have a united stand and vision. This should be considered as a business objective that must be revisited every day.
Content Marketing acts as an essential link between different departments since it fulfills the primary goal of any organization: to gain more business.
Always remember, content is a lead-generation machine that sales teams must include in their outreach programs. Site visitors can turn into buyers with the help of successful content marketing; this requires the participation of your top marketers and sales reps.
Your Media Mavericks strategist will target high-value leads and customize content in order to convert those leads.
Content Marketing: A Commerce
One of the main reasons for your website is to make money. If the goal of your website is not tied to revenue, you have a flawed strategy.
At Media Mavericks, our content strategist design content with the sole aim of commerce. That is how we justify ROI and surpass your competitors concerning search engine rankings, brand awareness, and brand influence.
Every year, businesses all across the industries increase their content marketing budgets, and we ensure that these budgets are justified with all our short and long-term strategies. This way, we put your company at the top of your market.
Are you ready to get more business with content marketing? Then get in touch now!