Our content marketing strategist will liaise with your team and content writers and designers to craft your targeted email campaign. The main aim of the campaign is to engage and convert recipients.With the use of leading industry technology and email marketing best practices, your message can spread to a large number of potential customers. We also make sure to redefine your email marketing strategy based on data analysis in order to reach maximum audience.
One of the most popular kinds of email content marketing is Newsletters. This is mainly because it provides you with an opportunity to engage your audience and increase subscribers while remaining on top of their mind while providing valuable content to them. This helps to build your brand authority and encourage action.
Our email marketing automation makes it rather easy to reach a vast number of customers through email on a regular basis. Our content marketing strategist will enable you to identify the right audience who should receive your newsletter, what time and how to engage your audience in order to avoid generic messages. By making use of personas for your website visitors and product buyers, you can design personalized and targeted email newsletters that are replete with high-quality content. This results in higher open rates, click-through rates and conversions.
Media Mavericks believes that it is important to find the right balance between education and entertainment while designing your newsletter content and strategy. Once the recipient list is segmented into specific groups, it becomes easier to identify the proper mix of information, content and promotion. In this manner, audiences can remain engaged without your content sounding like a sales pitch.
Newsletter Writing Services
We understand that email marketing automation and overall strategy are important for achieving commercial objectives, newsletter content creation right from editorial to designing is equally essential.
By making use of industry knowledge, internal subject matter expertise and best practices, your Media Mavericks content writer will design compelling email content which resonates with your target audience and provides them with relevant and actionable information in the form of articles, news, interviews and guides.
Email newsletter construction begins with the development of subject lines which call for email open. The language that is used for this has to be intriguing with a sense of urgency. With the use of automation software, we can also customize the subject lines to include the recipients name, industry or location based language. Media Maverick content writers are also trained to avoid using language that could turn off readers or trigger spam.
Additionally, we will also ensure that compelling copy is supported with appropriate body design right from using accurate fonts and font size to incorporation of bullet points and proper paragraphing that will promote readability. Throughout the copy, we will also include appropriate CTA’s along with rich visuals, illustrations and videos that would help to break-up the text and keep the reader engaged.
Our graphic designer will also include special elements such as branded header graphics and custom imagery that will help to keep the recipient involved and ensure consistency in branding.
Media Mavericks writers and designers undertake email newsletter creation keeping the target audience in mind, with special emphasis on how the content is consumed, whether on desktops or mobile devices. Thus, content and layout is created accordingly, ensuring that it is readable on any device.