If you’re not online, you’re nowhere. Digital marketing is the new buzzword that helps put businesses on the world map and ensure that they stay there. While there is a lot of talk about digital marketing everywhere, do you know what happens behind the scenes? The scales could tip either way. Nonetheless, we figured that it would be a good idea to revisit the quintessential question: How Does Digital Marketing Work? In this blog, we will spell out the ABCs of digital marketing in work mode.
To start with, let us tell you what digital marketing is?
Simply put, digital marketing an umbrella term that is used to refer to all kinds of online marketing efforts. From email marketing, social media advertising and promotion, Pay-Per-Click (PPC), or even blogging (microblogging, if you will), all these are examples of digital marketing. The thumb rule is: you market your business and brand online, put out engaging content on online channels, and convince your target customers to buy.
Now, to jump straight to the main question.
Digital marketing works so long as you know how to use different online marketing channels and reap the desired benefits. First things first, you must know and understand that your business website is the face of your business in the online world. Your website is where a majority of your digital assets are. Based on how good your business website looks and how content-rich it is, potential customers will subsequently become interested in exploring your online presence on other digital avenues.
Once you have got your website in good shape, the next big step is to ensure that your social media is in order. For any digital marketing to work, the mainstay is that your online outlets are well-placed. This is important because where else will you display your content – it includes videos, images, written content, reviews, and online products or tools.
Based on what the marketing agenda is, the marketing team brainstorms and comes up with a digital marketing campaign. A blueprint of the activities, goals, deliverables, and desired outcomes is prepared. The biggest challenge that companies face is how to manage the alignment between the business brand and the demands of digital marketing. Most often than not, digital marketing is challenging because one has to strike a balance between hardcore business principles and the creative aspects that dominate digital marketing exercises. There is a tremendous amount of communication, discussions, etc., that happen while the artistic and technical aspects of a digital marketing project come together. Suffice to say, digital marketing projects are fun, but they are a monumental task, no less.
Post-planning, it is quite a task to convert digital marketing strategies into actionable intent. The tools that most businesses use include Social Media Pages Paid Search Advertising, PPC, Search Engine Optimization (SEO), Paid Social Media Advertising, Content Marketing, Email Marketing, Affiliate Marketing, and Native Marketing.
Depending on what suits your business and branding objectives, you pick and choose the most effective digital marketing tools and then create engaging content for posting and publishing. Content creation for digital marketing is a very different ball game altogether. The reason being, the online space is readily flooded with so many types of content. So it becomes rather daunting to have to develop content that is interesting, engaging, and memorable for your target audiences. The secret to creating good quality content is market research, customer preferences, and excellent writing skills!
All of the factors mentioned above come together to make digital marketing work!