Author

Murtaza

The Who, What, and Why of Digital Marketing

Published

January 2, 2021

  The popularity of the Internet as a marketing tool continues to get more and more popular with each passing day. On a year-on-year basis, internet usage among adults is growing at more than 2 percent. The number may not be huge however it does indicate how long the rope of Internet usage is. Given the impact that online marketing and promotion are having on brands’ marketing strategies, many new small and big players are still waking up and smelling the pungent concoction of profits and brand visibility that digital marketing provides. If yours is a company or brand that is not utilizing digital marketing to drive your business then this blog is the right place to start.

What is Digital Marketing?

Digital marketing refers to a marketing template that uses all kinds of electronic media to relay the messages to audiences. The use of the Internet is at the heart of digital marketing. Businesses utilize mediums such as social media, email, search engines, websites, etc, to connect with clients – new and existing. While old school marketing methods such as print advertising, phone ads, billboards, radio, TV, are impactful in their own right but it is also true that none of these channels promise the accessibility and outreach that digital marketing can. As the world continues to spend most of its waking hours browsing through websites, emails, social media pages, etc, it is safe to say that the future of business and branding has shifted online, and it is likely to stay there for a long time. Therefore, for businesses to stay profitable, competitive, relevant, then they have to have an online front – and that’s exactly what digital marketing provides.

Who is a Digital Marketer?

Until a decade ago, we knew about marketers. With the advent of digital marketing and its eventual prominence and demand, there are digital marketers. This new and much-needed breed of marketing professionals is skilled in all areas of digital marketing. They know the ABCs of driving brand awareness and business through all the online channels – from email to website, social media to SEO. A digital marketer focuses on improving a business’s online credentials to generate leads, and increase business traffic on the web. Digital marketing is a broad-stroked discipline. Because there are so many bases to cover, a digital marketer can execute a wide spectrum of roles. He/she can be a Social Media Manager, SEO Specialist, Content Creator, and Marketing Automation Coordinator. Anyone who has expertise in digital marketing and practices actively can be identified as a digital marketer. However, the line gets drawn based on the area(s) of digital marketing the professional is devoted to.

Why Do You Need Digital Marketing?

The biggest plus of digital marketing and why businesses should do it is because it is measurable. There is a tremendous amount of data and data analytics involved. As a result, a business gets to have access to different kinds of start-to-finish metrics that indicate how well (or not) a business is performing in the online universe. Digital marketing is comprehensive in the way that you can do your company’s performance analysis based on the number of shares, views, likes, clicks, and time on page, it has managed to generate over a specific period of time. What’s more, digital marketing allows flexibility. Depending on your company’s online performance metrics, you can opt to revise an existing marketing strategy or work towards creating a new and more effective replacement. There is much scope for measurability and that is why digital marketing has become the foremost strategic tool that businesses are using to put themselves on the map. Overall, digital marketing is a repertoire that has ‘good news’ written all over it. The real question is: are you ready to make it your good news?  

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