TikTok Marketing Strategy for Business Growth
TikTok, the Chinese video-creating app, is a global sensation. The app which has an accumulation of 1.5 billion downloads and 500 million monthly users is the latest go-to app for online business marketing purposes. Unquestionably, we are living in an era where digital marketing has emerged as the new buzzword, and why not. Bolstered by various technologies, online marketing apps have become notoriously popular for their marketing and branding abilities. Off late, TikTok marketing strategy is the talk of the town as businesses all shapes and sizes are turning to TikTok to drive their brand visibility, sales, and revenues. Thus, it makes sense for us to write a blog about it. Here is some TikTok marketing strategy to market your business or company easily
TikTok Gives Businesses the Liberty to Be Creative and Have Fun:
In the digital marketing age, businesses have understood this: target audiences want to engage with brands that are creative and fun. TikTok is extremely effective here. In contrast to the diktat that states that marketing videos must be precise and polished, TikTok allows brands to just be. In other words, TikTok allows users to create innovative and fun video snippets, and video quality and aesthetics are secondary. You just need to have a Smartphone within reach and you can begin filming. Having said that said, also remember to not get carried away. Create video content that is true to your business goals and philosophy.
Use the Hashtags Challenge to Your Advantage:
TikTok’s mainstay as a marketing app is rooted in its range of innovative interactive features. Take TikTok’s Hashtag Challenge as an example. It’s a business promotion tool wherein a business brand encourages users to create/recreate video content for it and add the brand’s hashtag to it. This TikTok marketing strategy has worked in favor of many established and emerging brands. According to digital marketing experts, the Hashtag Challenge is an out-of-the-box marketing technique that drives business promotion, user-brand interaction, and engagement.
Implement Brand Takeovers:
TikTok’s marketing innovation is further demonstrated by the induction of brand takeovers. Simply put, the TikTok marketing strategy helps brands to create all kinds of authentic content – images, videos, and GIFs, and embed a website URL that directs users to the business’s landing page. In a nutshell, brand takeovers are ideal for increasing website traffic and multiply conversion rates.
Keep it Simple:
It is true that TikTok has established itself as a haven for wacky video content. But don’t let that make you go astray. Stick to your business’s vibe and produce TikTok videos that reflect the same in a matter of a few seconds. Therefore, it is recommended that you put out lightsome and playful videos wherein you show off your products and services in a fun way.
So, if you are planning to introduce some zing in your digital marketing strategy, the TikTok marketing strategy ticks all the boxes and delivers the desired results too. If you want to take your business on TikTok and do it the right way, contact us today!