When it comes to content consumption, videos are considered as an ideal format. Thus, marketers use it extensively in their content strategy.
According to experts, by incorporating a video into the marketing strategy, owners can experience a substantial jump in sales and website traffic. At Media Mavericks, we utilize videos into our content strategy since it is an efficient and effective way to convey messages and illustrate complex concepts.
It is easy to justify investment in Video Marketing:
88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018).
A website is 53X more likely to reach the front page of Google if it includes video. (Insivia)
Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
Videos in emails increase click-through rates 200-300%.
The average user spends 88% more time on a website with video (Forbes, 2018)..
52% of marketers say video is the type of content with the best ROI. (HubSpot).
Marketing is not just about making money; it is also the right platform for communicating about your brand, how your brand functions, and how you conduct your business. Every brand has their own unique story to tell, and our expert videographers and creative director will bring out this story to the fore, showcasing your unique brand identity. With the use of strong visuals, we convey the emotion and value behind the brand. This helps to build a relationship with your customers and also prompts buyers to purchase from you. Video marketing is an immersive and interactive experience that leaves a lasting impression. So be ready to make an impression.
When you want to add a personal touch to your videos, we can shoot on-location videos that personalize your message. Your brand will be handled by our expert team of creative director and videographers who bring to you high-quality video production to you. Some of the ideal on-location shoots include shooting promos, testimonials, live-action interviews and demos.
Video blogs or vlogs, as they are popularly known, are just that; blogs which are in a more easy, consumable format. Sixty-second vlogs, which are narrated and presented by actors, work very well in your content strategy. Vlogs can also have interesting image backdrop and visual cues along with branding elements that make the blog unique.
Give your audience a taste of what they are looking for! Film big moments from live events and artistically present them to showcase all the essential aspects of the event. Whether they are trade shows, private functions, or industry conferences, it offers a great chance to interact with the attendees and develop compelling videos. These footages can then be utilized for social media marketing.
Illustrate creativity while projecting information and educating your audience with our Whiteboard videos. Our in-house animators, graphic designers, and creative writers pack a punch with strong visuals and a tight script along with visual storytelling that helps to communicate your brand message to the target audience.
In the digital landscape, video creation is a critical component, especially when it comes to search ranking. Those videos which attract and engage viewers and keep them on the page rank higher. Every video that your brand produces increases the number of indexable web pages in search engines. This helps to create a strong brand presence while also putting a strong visual face to your content.
There are several benefits associated with brand video production:
Visual content helps your brand to get noticed.
Powerful videos get shared more by followers and subscribers.
Helps to build trust and loyalty amongst viewers and potential customers.
Embedded videos help to increase ranking.
Mobile optimized videos help in increased share-ability.
It is an effective way to reach prospects and qualify leads.
In every vertical, whether B2B or B2C, video marketing creates a significant impact. The bottom line remains the same: viewers are consumers and videos help these consumers to build brand trust. This means you will be able to connect with your consumers like never before in their preferred format.
Your Vision in Action
Have a compelling idea? Let us bring it to life! Not sure where and how to start?
Our dedicated team will work with your company to understand the brand, your company vision, and your requirements.
We design custom-made video solutions that fulfill all your marketing needs. Lights, camera, achieve!